Immerse yourself in a region where creativity is part of everyday life. Discover acclaimed galleries, vibrant public art, live theatre, music and events that bring stories, cultures and communities together.
A home for major arts experiences
At the heart of the region is the award‑winning Shepparton Art Museum (SAM). Affectionately known as SAM, the museum is renowned for its nationally significant collection of Australian ceramics, alongside a dynamic program of contemporary exhibitions, participatory workshops and community-led projects. SAM is also home to the internationally recognised sculpture Woman and Child* by Sam Jinks.
* Please note Woman and Child isn't always on display, it may be on tour, or off-view for conservation purposes.
Events that inspire
Shepparton & Goulburn Valley hosts an impressive calendar of arts and cultural events that draw visitors from across Australia. Signature experiences include the Australian National Piano Award, the diverse Riverlinks performing arts program, and the much‑loved Moooving Art exhibition. Together, these events reflect the depth, creativity and cultural diversity that define the region.
Art beyond gallery walls
Art spills out into the streets, cafes and townships throughout the region. Wander through Shepparton and surrounding towns to discover an eclectic mix of public art, from colourful street murals and graffiti art to detailed mosaics in Tatura’s Stuart Mock Place. And of course, no visit is complete without spotting the iconic Moooving Art cows, each telling a unique local story.
Local stories and hidden gems
Beyond the major attractions, smaller galleries and museums are scattered throughout the region, like Kaiela Arts showcasing significant Indigenous artworks, cultural collections and local histories. These intimate spaces offer powerful insights into the people, stories and heritage that have shaped Shepparton & Goulburn Valley.
William Cooper Memorial Statue
Located in the centre of the Queens Gardens, corner of Welsford, Wyndham and Nixon...
