Planning Your Next Event

Create a memorable experience...

Shepparton & Goulburn Valley is regional Victoria's most culturally diverse and inspiring region, attracting more than one million visitors annually. An easy two hour drive north of Melbourne, and just 1 hour 40 minutes from Melbourne Airport. The region offers visitors an inspiring and engaging experience across all seasons.

Shepparton & Goulburn Valley is a vibrant commercial centre, world-renowned for fresh produce. The region has been home to Yorta Yorta people for thousands of years, and has embraced and united communities from all around the world. Growing a strong reputation for arts and multi cultural events. 

Our location and event facilities make it an ideal location for your next conference, festival or major event. With conference facilities to accommodate from ten to 850 delegates, the region offers event organisers a range of venue options, from the intimate to the impressive in a surprising variety of settings. Options include:

  • Riverlinks Eastbank;
  • The Connection – nestled amidst native forest;
  • the world-class SAM (Shepparton Art Museum);
  • Museum of Vehicle Evolution (MOVE);
  • modernised wool shed in a park setting;
  • indoor and outdoor arenas;
  • historic town halls;
  • sporting clubs;
  • a choice of four golf courses;
  • along with an array of purpose-built function centres, all within easy reach of quality accommodation choices.
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3. SAM Terrace Shepparton Art Museum 2021 . Photo John Gollings

Shepparton & Goulburn Valley has fantastic infrastructure and facilities and plays host to many regional, state, national and international major events.

It has an enviable reputation for being the host venue for many diverse successful conferences, festivals and major events including the Vic Open Bowls, Victorian Grass Court Championships, Country Week Tennis, International Dairy Week, AFL V/Line Cup, A League soccer, Auscycling Masters and Juniors Road Race, UCI BMX International and Auscycling BMX Nationals Championships. Community events including Converge on the Goulburn, Shepparton Festival, St Georges Road Food Festival and Fryers Street Food Festival. Motoring events are also supported with various car clubs coming to our region including Springcar Nationals about to celebrate its 30th year in Shepparton. These are a few of the diverse range of events that we host in our region.  

Some of the major events in Shepparton attract up to 30,000 visitors, and with proper planning these events are easily catered for with quality infrastructure and facilities which are second to none. .

BMX National Championships 2019 were held in Shepparton & Goulburn Valley.

Accommodation is well catered for with a choice of quality motels, hotels, cabins, caravan parks, hostels, on-campus facilities and bed and breakfast establishments, holiday rentals and serviced appartments. Shepparton & Goulburn Valley has the capacity to accommodate in excess of 2,000 people at any one time.

Greater Shepparton City Council, through its Economic Development Department, offers conference and event organisers a complimentary advisory service.

The Economic Development team work on securing and assisting over 85 major event, festivals, conferences and celebrations each year.

Our highly experienced team can assist you with:

  • Event planning
  • Event sponsorship (through our Major and Minor Event Grant Program)
  • Assistance with marketing and advertising strategies
  • Assistance with obtaining local media opportunities
  • Promotion of the event (Council and Visitor Centre assistance)
  • Assistance with selection of appropriate venues and accommodation for your event
  • Assistance with a free professional accommodation referral service seven days a week
  • Selecting of event and function venues and facilities for entertainment options
  • Assistance with pre and post touring options around the region
  • Assistance with social programs
  • Designing of accompanying partner activities
  • Assistance with obtaining appropriate event permits required in the region
  • Assistance with quotes and organising event suppliers including audio visual, catering, entertainment, key note speakers, gifts, transportation and other event services
  • Provision of promotional material, maps and welcome kits
  • Ability to design and offer various themed events
  • Ideas which can be incorporated into the events schedule

Most importantly Greater Shepparton City Council’s Economic Development Department can provide you with personnel who know the region and its capabilities to assist making any conference, expo or event an outstanding success.

Let the team at Greater Shepparton City Council assist you in creating a memorable event for your delegates and discover one of regional Victoria’s best kept secrets.

For more information

For more details on events in the region please contact:

Major Events
Greater Shepparton City Council
Ph: (03) 5832 9851
Email: events@shepparton.vic.gov.au