Planning Your Next Event

Create a memorable experience in regional Victoria’s premier event destination: Shepparton & Goulburn Valley..

Shepparton & Goulburn Valley is regional Victoria's most culturally diverse and inspiring region, attracting more than one million visitors annually. Just two hours north of Melbourne, and 1 hour 40 minutes from Melbourne Airport, our region offers visitors exceptional venues, and unforgettable experiences across all seasons.

Why Choose Shepparton & Goulburn Valley for Your Event?

  • Central Location: Easy access from Melbourne and major transport routes.
  • World-Class Facilities: Venues for 10 to 850 delegates, plus outdoor spaces for large-scale events.
  • Rich Culture & Heritage: Home to the Yorta Yorta people and a vibrant multicultural community.
  • Proven Success: Host to major events like International Dairy Week, AFL V/Line Cup, AusCycling BMX Nationals, Australian Football Skools Shepparton Cup and Springcar Nationals.

Venues for Every Occasion

Our region offers a surprising variety of settings, including:

  • Riverlinks Eastbank – performing arts and conference space
  • Shepparton Art Museum (SAM) – world-class gallery with event spaces
  • Museum of Vehicle Evolution (MOVE) – unique automotive museum venue
  • Indoor and outdoor arenas
  • Modernised woolshed 
  • Historic town halls and modern function centres
  • Sporting clubs and a choice of four golf courses

All venues are within easy reach of quality accommodation, dining, and attractions.

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3. SAM Terrace Shepparton Art Museum 2021 . Photo John Gollings

Accommodation & Visitor Experiences

Shepparton & Goulburn Valley can accommodate over 2,000 guests at any one time, with accommodation options including:

  • Hotels, motels, and serviced apartments
  • Cabins and caravan parks
  • Bed & breakfasts and holiday rentals
  • On-campus facilities for large groups

Beyond your event, delegates can enjoy:

  • Farm-to-fork dining featuring fresh local produce
  • Cycling and walking trails along the Goulburn River
  • Fishing in lakes, ponds, and rivers
  • Arts, culture, and food festivals like Converge on the Goulburn and Food Festivals
BMX National Championships 2019 were held in Shepparton & Goulburn Valley.

Expert Support for Event Organisers

Greater Shepparton City Council’s Economic Development team offers a complimentary advisory service to help make your event a success. Our team assists with:

  • Event Planning
  • Assistance with venue and accommodation selection
  • Event sponsorship opportunities (through our Major and Minor Event Grant Program)
  • Assistance with marketing and media strategies
  • Promotion of the event (Council and Visitor Centre assistance)
  • Supplier Assistance with quotes and organising event suppliers including audio visual, catering, entertainment, key note speakers, gifts, transportation and other event services 
  • Assistance with obtaining appropriate permits and logistics
  • Pre- and post-event touring options and designing of accompanying partner activities
  • Welcome kits, maps and promotional materials
  • Ideas which can be incorporated into the events schedule
  • Assistance with social programs

We work with over 85 major events annually, ensuring your conference, festival, or celebration runs smoothly.

Start Planning Today

Download our Conference and Event Planning Guide for detailed venue listings, accommodation options, and local experiences.

Download the Guide Now

For more information

For more details on events in the region please contact:

Coordinator Event Venues and Business Events
Greater Shepparton City Council
Ph: (03) 5832 9700
Email: events@shepparton.vic.gov.au

Let the team at Greater Shepparton City Council assist you in creating a memorable event for your delegates and discover one of regional Victoria’s best kept secrets.