Greater Shepparton Visitor Centre

Much more than maps and information...

The Greater Shepparton Visitor Centre is your first stop for information on things to see and do and where to stay while in the region. Our friendly staff and volunteers have the expert knowledge to make your stay in the region a memorable one.

The Greater Shepparton Visitor Centre provides quality information and brochures on accommodation, attractions and activities in the Greater Shepparton region.

The Visitor Centre is the only accredited Visitor Information Centre providing visitor information and services for the Shepparton & Goulburn Valley region (including Mooroopna, Tatura, Murchison, Dookie and Merrigum.)

Bringing our region to life

Our experienced staff will give you the type of information that only a local who knows and loves their own backyard can. 

We can tell you where to go, what to see and do, and give you our own gems of information and first hand experiences - bringing our region to life.

Our professional team can also help you with sourcing your accommodation.

We have a vast knowledge of the accommodation properties in the region and can help you make the right choice for your stay.

If you are chasing a souvenir of the region, the Visitor Centre stocks a wide range of Shepparton & Gouburn Valley memorabilia in our Gift Shop including souvenirs of the Moooving Art public exhibition, local produce and Australiana gifts.


There is plenty of available parking (including accessible and long-vehicle parking) in the SAM car park, accessible by turning into Fitzjohn Street from Wyndham Street. 

Opening Hours

Open 9:00am to 5:00pm every day except Anzac Day (open 12.00pm to 5.00pm), closed Christmas Day.

At the Visitor Centre:

  • We are a Breastfeeding Friendly Location
  • Changing Places facilities are available - ask the friendly staff for the MLAK key if you have forgotten yours
  • Discounts for Seniors Card and Carers Card holders (some exclusions apply)
  • Assistance dogs welcome
  • You can charge your electric vehicle at our EV charging stations in the carpark

530 Wyndham Street Shepparton


If travelling along the Midland Highway (Bendigo-Benalla) - turn at Wyndham Street and head south a few blocks, past Victoria Park Lake. 

If travelling the Goulburn Valley Highway/Wyndham Street (ie. coming from Melbourne or Tocumwal) - just stay on Wyndham Street. We can be found at the south end of Victoria Park Lake.

You can't miss the iconic SAM building. Turn into Fitzjohn Street just south of the building to access the car park. You'll find us on the Ground Floor of the SAM building.