On the first day of the Australian Open 2024, Visit Victoria launched a new global tourism campaign, Every bit different.

The campaign aims to increase visitation and expenditure in Victoria, showcasing the State as a place of incredible diversity, passion and creativity. 

Every bit different brings Victoria – Melbourne and the regions – together under a single unifying brand. It is the first time in a decade that we will promote regional Victoria in interstate markets.

There are a number of ways you can get involved and leverage from the campaign:

1. Connect with your Regional Tourism Board (Goulburn Region)
2. List your business on visitvictoria.com via Australian Tourism Data Warehouse (ATDW)
3. Dial up your differences and let Visit Victoria know
   - share your point of differences using #EveryBitDifferent, in addition to existing hashtags #SheppandGV and #VisitVictoria 
   - Businesses can send news and stories, such as new products or exciting changes in your business to Visit Victoria's Public Relations team pr@visitvictoria.com.au and Social Media team social@visitvictoria.com.au
4. Download Industry Assets (click here)
5. Update you imagery on ATDW 

Click here to access the Visit Victoria - Every Bit Different Campaign Industry Resources. 

Access the Goulburn Region 1080x1080 tiles featuring Mitchelton

Access the Goulburn Region poster featuring SAM

Access the Goulburn Region 1080x1920 tiles featuring SAM

The ATDW is Australia’s national tourism database and distribution platform which represents over 90,000 small and medium sized tourism products and destinations. The ATDW’s ultimate function is to support the Australian Tourism Operators with digital marketing to help extend their exposure and attract more business online.

By listing a product once in the ATDW database, Tourism Operators benefit from being listed on their State or Territory Tourism Organisation’s (STO) consumer website, such as visitvictoria.com, the Australia.com website and through ATDW’s extensive network of over 250 tourism distributors.

It is also the platform that feeds through to the Commonwealth Games promotion, so it's important to get your business listed. 

List your business or event with Australian Tourism Data Warehouse

ADTW is free for not-for-profits and events, and may be free for businesses with a code. Visit Victoria have confirmed that this offer has been extended for flood affected regions until March 2024. Please contact the Visitor Centre to obtain a code.

Where does your listing go? Through your listing you are able to achieve local, national and international visibility through their distributors. This includes the likes of Commonwealth Games, Visit Victoria, Victorian Department of Premier and Cabinet, Tourism Australia, Google Maps etc.

• Should you need assistance in preparing your listing, have a look at The Tourism Collective content on how to Set Up and Optimise your ATDW profile.
• If you still need further support, please contact Jess, our Visitor Economy Development and Digital Officer, for assistance on 03 5832 9874 or by email digital@sheppandgv.com.au.

In the Visit Victoria Resource hub you can access helpful tools and resources such as a: 

• Working with Visit Victoria Industry Guide
• A guide to listing your event on visitvictoria.com
• Visit Victoria Webinar - How to Get the most out of your ATDW listing

There is an opportunity for attractions to have their own stamp and be included in the Australian Adventure Passports. 

Passports are available for purchase from the Greater Shepparton Visitor Centre, along with a range of other locations across Australia. Visitors then travel with the passport, collecting stamps along the way. 

By being a part of the activity, your business is included on their website www.australianadventurepassport.com.

All you need to do to be a part of the promotion is to have a Stamp for your business, and then contact Jo at Rothwell Publishing to be included on the network free of charge. 

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