Industry Resources

A guide to Tourism Investment from concept to reality

This guide, by the Victorian Government, has been created to help you successfully invest in Victoria’s visitor economy. Our visitor economy is dynamic and competitive.

This guide sets out an ideal pathway for successful investment in the tourism sector. Successful tourism projects need strategic direction, a coordinated approach and consideration of all stages of the investment lifecycle.

This document should serve as a useful reference tool for project owners looking to develop tourism products. Depending on the project status, we encourage you to use the sections that are relevant to your project.


Business Events Victoria has developed a suite of toolkits as a training resource focused on upskilling industry and operators with knowledge of the business events sector and to develop services and communications to service clients. The training resource is designed to shift thinking and actions to be more customer-centric and outwardly focused. They are available on the Business Events Victoria website, and via the links below. 

The suite of 6 digital toolkits will address the following areas :

The Tourism Collective industry resources

The Tourism Collective (formerly Tourism eSchool) has an extensive library of articles to support tourism operators to build exceptional experiences and market your business with confidence, all whilst building and managing a sustainable business that you love. The Tourism Collective industry resources.

Business Victoria planning tools

  • Business Victoria have a free web app for Victorian businesses that guides you to set goals, plan tasks, track your progress and learn new skills, no matter what stage your business is at. Try the Business Planning Tool.
  • The Event Planner is a guided planning tool to help you organise a safe and successful event of festival in Victoria. This link provides a step-by-step guide to help you plan your next event.
  • Not sure what licences, regulations, council approvals or compliance requirements you need to start your business, the Australian Business Licence and Information Service can help. Learn more about licences, regulations, council approvals. 
  • Business Victoria have a range of resources to assist the Tourism Industry. Business Victoria Tourism Industry Resources.

Sustainable Tourism

Travellers are increasingly looking for sustainable experiences, offering benefits to Australian businesses who take advantage of this burgeoning market. 

To help businesses capitalise on this opportunity, AusTrade have developed the Sustainable Tourism Toolkit to help give businesses clear and practical assistance to become more sustainable. 

 This Toolkit was launched in late November by all State and Territory Tourism Ministers as a part of the new National Sustainability Framework for the tourism sector. 

The Framework sets out their commitment to advance sustainability in the sector, and our vision for Australia to be a world leader in sustainable tourism. 

 The Framework is available on the Austrade website here and the Toolkit is available at

In addition to the Toolkit, Sustainability Storytellers, a free guide to help businesses promote their sustainability credentials, is also now available and can be accessed from the Tourism Australia website.

 If you have any questions about the Toolkit or Framework, please don’t hesitate to contact Austrade at