Industry Events

Visitor economy industry events will be regularly updated on this page.

The Victorian Tourism Awards are the pinnacle of excellence in our Victorian tourism industry and a premier event in the industry calendar. Winners will be announced at the Gala Ceremony on the 30 November 2023.

Greater Shepparton City Council is a finalist in the 2023 Victorian Tourism Awards in the Local Government category and Volunteer Services category. Congratulations to all finalists from the Goulburn Region:

  • Go Adventure Nagambie (08. Tourism Retail, Hire and Services or 13. Adventure Tourism)
  • Rambling Wine Tours (12. Tour & Transport Operators)
  • The Storekeeper's House (20. Self Contained Accommodation)
  • Greater Shepparton City Council (28. Local Government Award for Tourism or 30. Outstanding Contributions by Volunteers)

Learn the essentials of establishing a small business and planning for success.

 Thursday 7 March 2024 at 5:30pm – 8:30pm

Where: Greater Shepparton Business Centre, 70 New Dookie Road, Shepparton

Cost: Free

Contact: Greater Shepparton Business Centre on (03) 5832 1100 or

The topics covered include:

  • Identifying the structure that would best suit your business

  • Choosing your business or company name and learning how to register it
  • Insuring your business and choosing the right premises or online platform
  • Create a business overview that describes your products or services and what makes them unique
  • Create an action plan to guide you in starting your business
  • Discovering additional resources

 Call the Business Centre on 5832 1100 to reserve your spot.


Session was held on Tuesday 10 October from 2pm to 3pm

Join Visit Victoria as they present this webinar on ATDW, the webinar will cover:

  • What is Australian Tourism Data Warehouse
  • The benefits and importance of an ATDW profile
  • How to create an ATDW listing and maximise your reach

This session was recorded, and will be available to watch soon. In the meantime if you have any ATDW questions, please contact the Visitor Economy Team.

Tuesday 24 October from 12 noon to 1 pm

Join Despina Karatzias from the Institute of Excellence as she presents this webinar on the customer reviews, this webinar will:

  • Explain the importance of customer reviews
  • Assist tourism businesses to create excellent holisitic customer experiences
  • Allow you to embrace and respond to social media feedback

Tuesday 31 October from 11am to 12 noon

Join Despina Karatzias from the Institute of Excellence as she presents this webinar on the importance of collaboration and product packaging for visitors, this webinar will:

  • Explain the benefits of creating packages for visitors that are a win-win situation
  • Provide practical steps to creating perfect packages through collaboration

Tuesday 21 November from 11am to 12.30 pm

Join Nick Cooper from Tourism Collective as he presents this webinar on sustainability for tourism operators, this webinar will:

  • Provide insights into sustainable tourism practices and finding practical solutions
  • Provide participants with a toolkit to map business actions and track progress to more sustainable operations.