Brett Whiteley Industry Resources

Why the Brett Whiteley Exhibition Matters for Shepparton & Goulburn Valley’s Visitor Economy

  • A Major Cultural Drawcard The exhibition is the only Victorian stop on a prestigious national tour featuring works from the Art Gallery of New South Wales and the Brett Whiteley Studio in Sydney. This exclusivity positions Shepparton as a must-visit destination for art lovers across the state and beyond.
  • National and International Appeal Brett Whiteley is one of Australia’s most celebrated artists, having won the Archibald, Sulman, and Wynne Prizes—famously all in one year (1978). His work is held in major Australian and international collections, making this exhibition a magnet for cultural tourists.
  • Extended Exhibition Period Running from 28 June to 5 October, 2025, the exhibition offers a long window of opportunity for local businesses to benefit from increased foot traffic and tourism spending. 
  • Deep Engagement and Unique Experiences Visitors will enjoy not just iconic artworks but also rare archival photographssketchbooks, and even a curated Spotify playlist from Whiteley’s personal vinyl collection. This immersive experience encourages longer visits and repeat attendance.
  • Boost to Local Hospitality and Retail With a sold-out launch event and high-profile media coverage, the exhibition is expected to attract thousands of visitors. This influx presents a prime opportunity for:
    • Cafés and restaurants to offer themed menus or extended hours. 
    • Accommodation providers to create exhibition packages.
    • Retailers to stock art-inspired products or souvenirs.
    • Tour operators to offer guided cultural tours.
  • Community and Brand Building Aligning with this exhibition allows local businesses to:
    • Enhance their cultural credentials.
    • Collaborate with SAM on cross-promotions.
    • Engage with a broader audience, including art collectors, educators, and students.
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Image: Brett Whiteley, Self portrait in the studio, 1976, Art Gallery of New South Wales, purchased 1977 © Wendy Whiteley

Brett Whiteley: Inside the Studio

28 June - 5 October 2025
Location: Lin Onus Gallery, Level 1, SAM

Curator: Nick Yelverton - Art Gallery of New South Wales curator, Brett Whiteley Studio

Brett Whiteley: Inside the Studio is a free, ticketed exhibition.

Tickets for the first four weeks of Brett Whiteley: Inside the Studio are now available for booking. After July, tickets will be released in fortnightly stages.

To book your free ticket, visit the Shepparton Art Museum website.

Brett Whiteley (b. 1939, d. 1992) is one of Australia’s most celebrated artists. He won the Art Gallery of NSW Archibald, Wynne and Sulman prizes several times, and his artistic career was bolstered by his celebrity status in Australia and overseas. He worked across painting, sculpture and the graphic arts, and is best known for his sensual and lyrical paintings of interiors, nudes and harbour scenes.

Born in Sydney, Whiteley went to boarding school in Bathurst in 1948. Returning to Sydney in 1956, he worked as a commercial artist in the studio of the Lintas Advertising Agency in Sydney and began life-drawing classes at the Julian Ashton Art School. He occasionally joined John Santry’s sketch club, through which he came to know the Australian landscape painter Lloyd Rees, one of Whiteley’s strong influences. On weekends, Whiteley painted around the NSW country towns of Bathurst, Hill End and Sofala, producing works such as Sofala 1958.

In 1959 Whiteley was awarded the Italian Government Travelling Art Scholarship, judged by Australian artist Russell Drysdale at the Art Gallery of New South Wales. He remained in Europe for the next decade, establishing an international reputation through his regular participation in group exhibitions in London, Paris, Amsterdam and Berlin. He also spent time in New York – where he associated with counter-culture icons such as Janis Joplin and Bob Dylan – and in Fiji.

Back in Sydney at the end of 1969, Whiteley moved to Lavender Bay and became involved with the Yellow House artists collective in Kings Cross. His work became highly desired by collectors, especially his large-scale, brilliantly-coloured interiors and landscapes strongly influenced by French artist Henri Matisse – such as Big orange sunset, 1974, and Self portrait in the studio, 1976. In 1976, he won both the Archibald Prize for portraiture and the Sulman Prize for genre painting and, the following year, the Wynne Prize for landscape. He won all three prizes in 1978 (the first artist to do so) and the Wynne a third time in 1984. In 1991, he was recognised with an Order of Australia award.

Whiteley’s art was intimately connected to his tumultuous, creative life. From the late 1970s, his self-portraits – such as Art, life and the other thing, 1978 – began to trace his heroin addiction, which increasingly impacted his life and career. Whiteley died of a methadone overdose in Thirroul on the NSW south coast in 1992. His last studio and home in Sydney’s Surry Hills is now a museum managed by the Art Gallery of New South Wales.